Start Time

  • 8:00 Registration Begins
  • 8:30 Welcome Reception
  • 9:00 Introduction Note: Sami Kaipa & Brian Cooper
  • 9:15 Wharton Welcome: Wharton Guest Speaker
  • 9:20 Keynote Presentation: Mike Marcellin
  • 9:50 TBD: Swirl
  • 10:20 Break
  • 10:45 Academic Keynote: Carl Mela & Adam Leary
  • 11:20 Innovation in Action Sessions
    • Session 1.A / 2.A: AI Round Table
    • Session 1.B / 2.B: An Experimental Investigation of the Effects of Retargeted Advertising - The Role of Frequency and Timing
    • Session 1.C / 2.C: CX Workshop - Always on Customer Experience Insights
  • 12:20 Lunch & Networking
  • 1:20 How Data Science Delivers Intent Data: Bombora
  • 1:50 Advertising Analysis: Ipsos
  • 2:20 Sponsor Keynote: Slalom
  • 2:50 Break
  • 3:15 Pressure Cooker Discussions
    • Session 1.A / 2.A: TBD
    • Session 1.B / 2.B: The Future of Content Marketing
    • Session 1.C / 2.C: TBD
  • 4:20 Fueling Disruption: Edwin Wong
  • 5:00 Reception: Hor D'oeuvres & Drinks