Our early morning tracks will break us out into collaborative discussions led by industry leaders in your track
Another surprise and entertaining welcome to the third annual summit!
Wharton Guest Speaker
Learn about the Wharton West program and how you can get your eMBA in San Francisco
Using Data as a Catalyst to Drive a Transformative Change in Marketing
Over the last two years the Juniper Networks marketing organization has undergone a radical change in how data is used in marketing and how it is disseminated across the company. Mike will review a new, patent pending approach to gathering insights for the business.
The Implications of Advertiser Behavior for Publisher Strategy in Advertising Markets
This highly anticipated piece of research by two of the most highly respected marketing minds is underway now and the results will be shared with the market for the first time at the Disruptive Decisions Summit!
Professor of Marketing
VP of Data Science Services
In the Innovation for Action sessions, we will divide into three different groups and you will rotate through as many as you would like. Join our professors and technology providers as we explore different topics.
Session 1 starts at 11:20 and ends at 11:45
Session 2 starts at 11:50 and ends at 12:20
Sit with Professor Subramanian, an expert in AI and visiting scholar at Stanford University, as you talk about recent advances in AI and marketing. Professor Subramanian will be joined by Mo Patel from TeraData and Shelen Jain from HPE and together they will explore how top brands apply AI to their marketing efforts.
Corporate Vice President of Emerging Technologies
Data Scientist, Practice Director
Senior Director, Marketing Data Sciences
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
Join Professor Sahni as he discusses the importance and benefits of timely retargeting. He’ll share some of his cutting edge research and host a discussion with the audience to explore ad effectiveness.
Associate Professor of Marketing
Stanford Graduate School of Business
CX Workshop - Always on Customer Experience Insights
Explore how Kate and VMware has set up an always on system to constantly gather feedback from their customers.
Kate will partner with a technology provider.
Data Science and Marketing Operations
How Data Science Delivers Intent Data
Business buying is a group activity that takes place deep inside of companies, far from the prying eyes of marketers. How do advances in AI, Deep Learning and the pipes of the “Madtech” ecosystem make not only mining, but actioning, intent signals the basis of an aligned sales and marketing strategy?
Join the Data Science and Marketing Ops teams from Bombora as they diagram the journey from raw data collection to marketing results.
Fast pace round table discussions with industry experts and methodology experts. Attend two of the three discussions.
Session 1 starts at 3:15 and ends at 3:45
Session 2 starts at 3:50 and ends at 4:20
The Future of Content Marketing
Content marketing continues to explode. Unfortunately, creating great content is difficult and resource-intensive, and worst of all, you only know whether your content was effective after you’ve invested resources in creating and testing it. The next frontier sees machines (AI) step firmly into the creative realm to help tackle this challenge.
VP Field Marketing
Explore how Yahoo is planning to capitalize on the Verizon integration. The combined data sources of Verizon, AOL, and Yahoo will potentially unveil an unprecedented set of offerings that will enable marketers to track and target customers in ways that have never been done before.
VP of Research & Insights
Join us in the dining hall for Hor D'oeuvres & Drinks!